Case Studies - Exhibition Success! _________________________________________
More Leads! Better Quality Leads!
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Exhibitions are expensive. There are direct costs, but there is also the opportunity cost of taking your Sales Team off the road.
Leuze electronic wanted a session focusing on 'making Drives and Controls 2012 a success!'
We ran a session, featuring practical tips and advice and plenty of role-playing.
The result? Here's what Leuze's Managing Director, Mark Weymouth says:
“The exhibition sales training certainly helped focus the salesmen on the task and energise them to pull people onto the stand from off the corridor.”
The team in action with Steve Goodall
“We increased the number of contacts taken from 100 or so [Drives and Controls 2010] to 191 and initial impressions are that the quality of the contacts taken was considerably better, because of having a more focused and considered approach.”
“An important part of a structured approach to an exhibition which helped directly in many ways, but also communicated to the sales team a different approach and hence the importance and investment cost of the exhibition.”
Mark Weymouth
Managing Director
Leuze electronic Limited
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B&R Industrial Automation
(the team at Total 2013 with Steve Goodall)
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WITTENSTEIN
(the team at Total 2013 with Steve Goodall)
If you would like to know more about how our customers work with us to maximise their return from their exhibition investment, don't hesitate to either call or email us.
+44 (0) 7515 871 872
steve.goodall@originalinput.co.uk
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Original Input Limited is a company registered in England and Wales with Company Number 7618039. VAT Registration Number: GB 113 4443 52.